Hey, hiii, it's me - The Grim Reaper... Look, I'm just gonna say it.
I'm gettin' kinda tired of collecting your dead ideas.
Don't get me wrong... I appreciate the business. I do.
It low-key keeps me fit. But, shouldn't you be working on ideas that real, live customers chase?
So, I created a framework that... Helps you stop bouncing from idea to idea and launch
It's called:
(that's an acronym for)
Brake & Bake
Have a hot new idea? Put on the brakes. Leave it alone. Give it time to bake.
You know how many HOT ideas are NOT ideas after just a couple of days?
Half-baked ideas turn into half-assed projects. And die.
Orient
Don't just "find a pain point". Understand the pain. Live it. Become the pain.
Ok, that's a bit much. But, you need to orient your solution to the pain. If you can't understand the pain, you're building an assumption - not a solution.
I have two frameworks to help you you do that:
- The 8 Cuts of Clarity
- The Pain Plot
Investment
Know what it'll take to make this idea come to life.
Don't underestimate what it'll take. Don't overestimate that you have what it takes.
I give you 3 more frameworks for this. 2 are industry standard. 1 is my "must do" gut check:
- ICE - (Not the bad kind)
- SWOT - An industry standard
- MAKE - The "will I actually make it" gut check
Needs
Nail down what your customer needs and what you need to deliver it.
If you can't list them out, do you really think you can launch them?
I give you yet another framework to understand when your customer wants a solution, cleverly named - NEED
Grade Your Ideas
Now it's time to understand if you should let your ideas grow or let them go.
BOING has a simple grading system - the idea with the highest score is what you focus on.
